Once you have a good understanding of how a virtual business works, you'll be ready to enter the future of ghost kitchens. While you can choose to rent a space and start with yourself, there are also companies that offer space rental services designed for ghost kitchens and some even offer turnkey operations with all the equipment you might need. Opening a ghost kitchen has many advantages in terms of financial freedom, time investment, management practice and flexibility. The best way to keep your ghost kitchen profitable is to take advantage of the tools offered by third-party delivery platforms to increase your own internal order and delivery flows and record customer data to help you grow your operation.
iEight Sushi is an example of a ghost kitchen that went in the opposite direction: it started with separate order and delivery flows, but now offers delivery through Grubhub. Low overall and labor costs give ghost kitchens an advantage over their more traditional competitors. Whether that means contacting parents and families on Facebook or publicizing the latest trends on Instagram or TikTok, a social media campaign that shows your ghost kitchen will bring a lot of new attention to your business. Despite all their differences, there isn't much restaurant equipment you'd need for a ghost kitchen that you wouldn't find in a traditional kitchen.
Alternatively, ghost kitchens that accept online orders and payments through their own online ordering site can call third-party drivers on request for a flat rate per order. One of the best things about ghost kitchens is that if a concept doesn't work, you can easily switch it to another one at a low cost. A ghost kitchen can house different brands from the same company, or even completely different restaurants. If you're opening a new, standalone ghost kitchen and you're not sure what licenses are required in your area, consider hiring an online legal service to help you.
Read on for tips on how to start a ghost kitchen business model with the competition and productivity of Rosey the Robot. Like all businesses in the hospitality industry, having a ghost kitchen comes with inherent risks, but you can choose to further minimize those risks by working with companies that offer turnkey operations, staff, experience, etc. Shopping malls are ideal places to install a ghost kitchen because they are in high-traffic areas, making them a convenient place to pick up and deliver.