Starting a ghost kitchen business is an exciting opportunity for restaurateurs to streamline their cooking, organization and delivery processes. A ghost kitchen is a great addition to the restaurant industry, as it allows for reduced launch and operating costs, fewer staff requirements, and the ability to try out new concepts without risking an existing brand or spending a lot of money on a new space. Creating a business plan is the first practical step in starting a ghost kitchen. It doesn't matter if the ghost kitchen is an extension of an existing brand or if it's an entirely new concept - every new restaurant needs a business plan.
Make sure your company can fulfill 10 orders for French fries and waffles while the dining room can continue serving mozzarella sticks. When choosing a location for your ghost kitchen, consider zip codes and neighborhoods where more food is ordered at home. This will position your restaurant as one of the best options for hungry families. Shopping malls are ideal places to set up a ghost kitchen, as they are located in high-traffic areas and make it convenient for customers to pick up and deliver their orders.
Focus on food: ghost kitchens allow the best chefs to do what they do best and get the kind of customers who appreciate them for it. If you already have a trusted food supplier, you can use that same supplier for your new ghost kitchen concept. Despite not having a reception, ghost kitchens are subject to the same regulations and licenses that affect restaurants. While ghost kitchens offer opportunities for income and experimentation, there are a number of factors that determine if a concept is viable or not.
By 2030, ghost kitchens are expected to represent 50% of the takeaway and self-service restaurant sectors. Despite some disadvantages such as not having direct customer feedback or control over the dining experience, the advantages of ghost kitchens are so evident that there are currently thousands of them in operation across the country.