The restaurant industry has been revolutionized by the introduction of digital kitchens. These kitchens are designed to take advantage of technology, such as mobile applications and websites, to streamline operations and provide customers with a better experience. With the pandemic accelerating the trend of digital orders, many restaurants have had to rapidly adapt to this new environment. Companies like Chipotle Mexican Grill have been trend-setters in this space, while Burger King has designed a kitchen suspended above the restaurant's self-service lanes to take up less space.
Digital kitchens are designed to make operations more efficient, allowing restaurants to focus more on the customer. Before the pandemic, most restaurants weren't doing enough takeout and delivery business to require a special configuration for off-site orders. However, with dining rooms closed across the country, digital orders quickly exceeded those placed on site. This meant that restaurants had to quickly adapt if they wanted to remain competitive.
Chipotle Mexican Grill was one of the first companies to install second machines in select locations after seeing business growth outside the facility. However, these digital kitchens differ from ghost kitchens because they are open to customers. In recent months, several chains of “express” prototypes have been released in order to capture the growth of digital businesses. Burger King has designed a kitchen suspended above the restaurant's self-service lanes that takes up less space.
Orders are delivered from the kitchen using a conveyor belt, and each self-service has its own collection point. This allows for faster delivery times and improved customer satisfaction. Winsight is a leading B2B information services company focused on the food and beverage industry. They provide information and market intelligence to business leaders on every channel that consumers purchase food and beverages (convenience stores, grocery retailers, restaurants and non-commercial food services) through media, events, data products, advisory services and trade shows.
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