A virtual restaurant is a restaurant concept that only offers home deliveries within a physical restaurant that adds a new source of income without increasing overhead costs. Virtual restaurants use existing staff to prepare and package orders and, at the same time, take advantage of third-party delivery services, such as Grubhub, to deliver. Take Local Culinary as an example, a ghost kitchen company that operates more than 40 virtual restaurant brands with generic names such as Chef Burger or Pizza Mania. On its website, Virtual Dining Concepts states that restaurants that install ghost kitchens to operate one or more of their brands can expect a 30 percent increase in profits.
Either way, anyone can cook their hamburger, tacos or pizza anywhere, which makes the ghost kitchen concept so lucrative and attractive to owners and investors. Anyone can cook their hamburger, tacos or pizza anywhere, which makes the ghost kitchen concept so lucrative and attractive to owners and investors. In some cases, the kitchen functions as a hub for a handful of other so-called virtual restaurants; in others, the food from the virtual restaurant is prepared inside the kitchen of an established physical store, but with a separate name and menu.
Leave Reply