Ghost kitchens (also sometimes called cloud kitchens, dark kitchens, or virtual kitchens) are also only available online, but they don't work in an existing restaurant. They often have no physical counterpart. Instead, they run out of space rented to a third party. Basically, delivery kitchens and cloud kitchens are the same thing, the only difference is that the number of brands that prepare food in the same kitchen varies.
In addition, a ghost kitchen has a centralized kitchen, but it exists practically throughout the region to reach a wider range of customers. They don't have a physical presence where people can have dinner and enjoy the environment. Or they place the order through an online platform, either the website or a delivery platform. And they can choose to pick it up themselves or send it to their doorstep.
Although both operate in the same foodservice market, Ghost kitchens work very differently than traditional restaurants. The significant difference is, of course, the food. Unlike dining restaurants, kitchen menu items in the cloud are optimized to facilitate production and ensure the reliability of the quality of the food when it is delivered. Introducing cloud kitchens, commercial facilities specifically designed to produce food specifically for delivery.
These grocery stores are sometimes also known as ghost kitchens, shared kitchens or virtual kitchens, and food brands that only offer food delivery operate within them, called virtual restaurants. This means that there is a central kitchen where food is prepared and delivered to the auxiliary kitchen. This has meant that many food suppliers have had to be creative, including increasing the presence of so-called dark kitchens, also called ghost or cloud kitchens. Looking ahead, advances in kitchen automation, drone delivery and the continuous growth of the sharing economy seek to give cloud kitchens a greater advantage by further reducing their costs.
Well, ghost kitchens are basically restaurants that are very much alive in online delivery apps, but that don't physically exist. Virtual Kitchen Co., which already operates several home-delivery-only kitchens in San Francisco, plans to open a dozen more in the Bay Area in the next six months. Now that you understand the difference between a delivery kitchen, in the cloud and a ghost kitchen, it's quite simple to understand the business model of a kitchen in the cloud. When a customer places an order, they are redirected to the nearest virtual kitchen from where the prepared food is delivered in the central kitchen.
There are different approaches to managing a kitchen in the cloud, ranging from adding an opportunistic brand that only delivers to the kitchen of an existing restaurant to managing a police station kitchen specially designed to house several brands. Backed by Google and experienced founders, Kitchen United is another big name to consider in the world of cloud cooking. Finally, we will analyze industry trends around shared kitchens and what the future of this new era of food delivery will be like, before offering more resources for those who want to establish their own kitchen business in the cloud. But what makes delivery kitchens different is that Cloud Kitchen has numerous brands that operate at the same point of sale.
Cloud kitchens can range from adding a brand that only offers home delivery to an existing restaurant to managing a specially designed police kitchen that houses several brands. Theoretically, ghost kitchens generate lower costs by eliminating the need to operate in the front of the house, have space on the floor to sit, or rent high floors for storefronts with a lot of foot traffic in privileged locations. By using custom spaces and optimizing their processes specifically for delivery, ghost kitchens can operate very efficiently. .