You don't need to hire waiters or customize your building to make it comfortable for customers who eat at home. Not all ghost kitchen businesses are inherently exploitative or obsessed with profits over labor; in fact, some may even be responsible for saving independent restaurants that might otherwise have gone bankrupt during the most difficult moments of the pandemic without earning additional income. Some hotel operators, among the 1 million 26 billion people, are using ideas of ghost kitchens and virtual dining rooms to generate demand from new sources. Ghost kitchens are not only a means of survival for many restaurant operators during this period of continuous closure, but they are also the way of the future.
Since 52% of consumers around the world are already comfortable ordering in a restaurant that only offers home deliveries and without a physical storefron3, these numbers are also expected to increase as customers become more familiar and more comfortable with ghost kitchens. Conversely, a ghost kitchen can work with less space and doesn't need to be in a popular place with a lot of foot traffic. If you're interested in opening or using a ghost kitchen and are looking for hygiene tips to ensure that you work safely and hygienically, download Tork's new portable hygiene guide. Opening a ghost kitchen is the best option for those looking to scale and don't have the huge funds needed to expand.
The news is mounting with new ghost kitchens, a model of door-only food service that appears seemingly overnight. As food delivery is expected to grow more in the coming years, it is likely that ghost kitchens will also continue to expand. Ghost kitchens don't look like a typical restaurant: these places in particular don't have tables, chairs, reception stalls, bars, or patios. While ghost restaurants can technically increase the cost of the dishes on their menu, the additional surcharge doesn't make much sense, since customer safety is less at risk when an order is placed at a ghost restaurant.
Ghost kitchens are more useful for restaurants looking to expand their delivery operations and reach more customers at a lower cost. On its website, Virtual Dining Concepts states that restaurants that install ghost kitchens to operate one or more of their brands can expect a 30 percent increase in profits. Ghost kitchens also offer higher margins, since they rely solely on delivery demand, which reduces or can eliminate overhead costs for space, furniture, traditional POS software and reception staff. A ghost kitchen is a professional food preparation and cooking facility created to serve only home orders and to take away.
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