The pandemic has caused a seismic shift in the restaurant industry, with many operators turning to ghost kitchens to stay afloat. But what are ghost kitchens, and what are the advantages of using them? In this article, we'll explore the concept of ghost kitchens and discuss the benefits they offer to restaurant operators. A ghost kitchen is a professional food preparation and cooking facility created to serve only home orders and takeaways. These kitchens don't have tables, chairs, reception stalls, bars, or patios, and they don't need to be in a popular place with a lot of foot traffic.
This means that restaurant operators don't need to hire waiters or customize their building to make it comfortable for customers who eat at home. Ghost kitchens are becoming increasingly popular as 52% of consumers around the world are already comfortable ordering from a restaurant that only offers home deliveries and without a physical storefront. This number is expected to increase as customers become more familiar and more comfortable with ghost kitchens. For restaurant operators, ghost kitchens offer several advantages.
Firstly, they can work with less space and don't require huge funds to expand. This makes them an ideal option for those looking to scale their business. Secondly, ghost kitchens offer higher margins since they rely solely on delivery demand, which reduces or eliminates overhead costs for space, furniture, traditional POS software and reception staff. What's more, Virtual Dining Concepts states that restaurants that install ghost kitchens to operate one or more of their brands can expect a 30 percent increase in profits.
Not all ghost kitchen businesses are inherently exploitative or obsessed with profits over labor; in fact, some may even be responsible for saving independent restaurants that might otherwise have gone bankrupt during the most difficult moments of the pandemic without earning additional income. If you're interested in opening or using a ghost kitchen and are looking for hygiene tips to ensure that you work safely and hygienically, download Tork's new portable hygiene guide. Ghost kitchens are not only a means of survival for many restaurant operators during this period of continuous closure, but they are also the way of the future.