Unlike a ghost kitchen, virtual restaurants work in conjunction with traditional restaurants. They have their own established physical locations and use their existing kitchens to create additional exclusive menus with delivery through their virtual restaurant concepts. The key difference between ghost kitchens and virtual restaurants is that the former may not have their physical counterpart at all. A ghost kitchen can only exist on the digital platform without a pick-up or self-service offer.
The only way to order food from them is through the websites or apps of their food delivery partners. That said, you can start a ghost kitchen even when you're successfully running your traditional restaurant. Unlike ghost kitchens, virtual kitchen owners can spend less time selecting their dishes and more time searching for the employees needed to prepare them. Since there is no need for a spacious place or luxurious decoration, the initial investment in ghost kitchens is much lower than that of a traditional restaurant.
For example, delivery provider DoorDash recently launched DoorDash Kitchens, a shared ghost kitchen space in Northern California. So, if you're planning to enter the ghost kitchen market and manage your own food delivery services, you should adopt a solution that helps you plan multiple deliveries without much hassle. For example, In the Know reveals that Pasqually's Pizza %26 Wings, a restaurant that appears here and there across the country, is actually a ghost kitchen run by Chuck E. As a chef, restaurant owner or gastronomic entrepreneur, choosing between a virtual restaurant or a ghost kitchen can be a difficult decision.
It's easier to adapt to the evolution of the gastronomic choices of your target diners through a ghost kitchen, since you can try several dishes with a single configuration. These kitchens are not found in restaurants, but in shared economy spaces, such as Kitchen United or Zuul. While this article began with a bad pun about the coronavirus pandemic, the truth is that ghost kitchens were a growing phenomenon even before everyone had to order food at home. Instead, it can be easily set up in a small commercial kitchen space or in shared third-party installations along with other virtual kitchens.
Low operating costs: With a much smaller staff and lower costs associated with a physical location with a lot of traffic, ghost kitchens could save on operating costs compared to physical and virtual restaurants. Restaurant brand recognition: If you're a small, independent company, testing local waters with a ghost kitchen could help you manage a low-cost operation while you work to build your image and establish brand recognition within your zip code. In the midst of this unmissable flourishing, it's vital to understand the basics of a ghost kitchen and a virtual restaurant. Plus, if you're in the early stages of your restaurant business, a ghost kitchen may be the option for you.
This is because the kitchen of your virtual restaurant works within the kitchen of your traditional establishment and offers a different menu of food only at home.