Find out why more than 32,000 restaurants around the world are growing with us. It's a rather obscure name given to a place where food is cooked, but don't worry, it's not what it seems. A dark kitchen is a kitchen in which food is cooked like any other kitchen, but the mode of delivery of food is only through online channels. Dark kitchens don't promote the idea of having a dining area.
The idea has different names, such as cloud kitchen, remote kitchen, virtual kitchen and ghost kitchen. But it mostly refers to any restaurant or food service that is only delivered through the online channel. Dark kitchens, virtual kitchens, ghost kitchens or cloud kitchens are virtual food ordering establishments that operate according to a home-only delivery model. These kitchens don't have seating space and only accept food orders delivered to your doorstep.
They accept food orders from customers online through their own app or through third-party food delivery apps, process them and deliver the food. Some of the ghost kitchens also offer the possibility of picking up orders, where customers can pick up their food on their own. Dark kitchens, also known as ghost kitchens, are unique kitchen concepts that process and produce orders for delivery. There are no tables, chairs, servers, hosts or storefronts.
Food can only be accessed online or through a mobile app and is delivered to the guest's location. These new concepts are slowly emerging as a way for companies to boost their businesses and, at the same time, minimize their operational footprint. Since there are no physical stores, dark kitchens can be flexible with their menu offerings. With minimal “baggage”, operators can adapt to consumer tastes as trends unfold.
Ghost kitchens are attracting huge investments from many early investors and are expected to become a $3 billion industry by 2024.With the help of LoginNext, a logistics automation platform, ghost kitchens could bring together different delivery channels on a single platform, which would facilitate the understanding of routes and the automatic assignment of orders to delivery people. You can even change your business model from a multi-brand dark kitchen to a dark kitchen owned by an aggregator without big expenses. Collaborating with companies such as LoginNext and Ghost Kitchen could increase your profits better than expected.