The Ghost Kitchens service allows Walmart shoppers to select food and beverages from the menus of up to 25 national and regional restaurants and from packaged consumer goods, combine them into a single order shipped through touchscreen kiosks and receive a text message when their order is ready, allowing them to shop while their order is ready. Search Winsight Grocery Business for Walmart customers who want a cinnamon and cinnamon roll on their trip to stock up on Saturday morning will soon be in luck. A Walmart supercenter in Rochester, NY. The store will launch the takeout and delivery service of Canadian ghost kitchen specialist Ghost Kitchen Brands.
An agreement between Walmart and Ghost Kitchen Brands will allow the latter company to be established in at least 30 U.S. UU. Walmart stores in the next two years, offering Walmart shoppers a variety of restaurant brands, including Cinnabon, for takeout and home delivery. Other brands showing up at the Rochester branch include Quiznos, Saladworks and Shaquille O'Neal's Big Chicken, which debuts on the East Coast.
Customers can order a combination of items for delivery or collection while shopping, either through the mobile app or through the on-site kiosks. Ghost Kitchens operates all of its locations through licensing agreements with brands. Each kitchen has about two or three employees who are cross-trained in the different concepts, President Marc Choy said in an interview in April. Ghost Kitchens expects to finally have 800 locations in the U.S.
It targets non-traditional, high-traffic sites in retailers and malls, as well as independent stores. At some of its Walmart locations, it is replacing McDonald's. A version of this story was previously published on Restaurant Business, a sister site of the WGB. Additional reporting by Jon Springer of the WGB.
The latest from Winsight Grocery Business, delivered straight to your inbox. Listen to WGB's flagship podcast, 10 articles or less, with ideas from retailers and industry professionals. Exclusive industry information and information straight to your inbox Your go-to resource for all things food-related Winsight is a leading B2B information services company focused on the food and beverage industry, providing information and market intelligence to business leaders across all channels that consumers purchase food and beverages (convenience stores, grocery retailers, restaurants and non-commercial food services) through media, events , data products, advisory services and trade shows. The Canadian supplier of kitchen spaces only for off-premises use only opened its first domestic branch on Wednesday, inside a Walmart in Rochester, NY.
Ghost Kitchens has an agreement with the retail giant to open at least 30 such outlets here in the next two years. The Rochester branch has 25 brands that include restaurants such as Quiznos and Saladworks, along with packaged products such as Red Bull and Kraft Mac %26 Cheese. Quiznos and Saladworks, and their sister concept, Frutta Bowls, meet that requirement. Other options, such as Nathan's Famous, Wow Bao and Dickey's Barbecue Pit, have also made ghost kitchens and licensing agreements part of their growth strategies.
Ghost Kitchens employees are cross-trained in all 25 branch concepts. Other brands on the Rochester list include Cinnabon, the Cheesecake Factory bakery concept, and Shaquille O'Neal's Big Chicken, which debuts on the East Coast. The selection also includes a handful of international concepts. Canadian chains BeaverTails and Yogen Fruz are involved in the mix, as are U, K.
The concepts include Costa Coffee, a competitor to Starbucks, owned by Coca-Cola. It's not the only ghost kitchen company that adopts that strategy. Kitchen United recently filed an agreement with Kroger that will take its operation to grocery stores. And digital restaurant company C3 is looking for locations in non-traditional environments, such as apartment complexes and hotels.
The latest from Restaurant Business, delivered straight to your inbox. Winsight is a leading B2B information services company focused on the food and beverage industry, providing information and market intelligence to business leaders on every channel that consumers purchase food and beverages (convenience stores, grocery retailers, restaurants and non-commercial food services) through media, events, data products, consulting services and trade shows. Saladworks, which is part of the newly created WoWorks family of brands, said that its sister brands Garbanzo Mediterranean Fresh and Frutta Bowls have also started testing at the Ghost Kitchen locations. Each Ghost Kitchens offers reduced menus based on restaurant concepts to make operations more efficient.
Ghost Kitchens operates all restaurant concepts at their locations, rather than leasing space to other operators. The Ghost Kitchens concept has been installed in two Walmart stores in Ontario, and three more are due to start operating in April, including two in Quebec and six Walmart facilities in New York State. In addition to its Walmart branches, Ghost Kitchen Brands operates 20 independent locations that offer delivery to third parties in its restaurant portfolio. Walmart this week opened its first virtual “food court” store for Ghost Kitchen Brands in Rochester, N.
The Ghost Kitchens sites also serve as delivery centers for restaurant and food service brands through third-party delivery services, such as DoorDash and Uber Eats. Ghost kitchens operate with minimal person-to-person interaction, allowing restaurants to operate with two or three employees per location. Ghost Kitchen Brands began just over a year ago as an exclusive delivery concept with the goal of allowing customers to combine items from several restaurant brands in a single order. The Ghost Kitchens service allows Walmart shoppers to select food and beverages from the menus of up to 25 national and regional restaurant and CPG dining concepts and combine them in a single order.
Similarly, Saladworks by Ghost Kitchens only offers salads and doesn't offer sandwiches or paninis from that chain, Choy explained. In addition to Quiznos and Saladworks, other restaurant and food brands offered at Ghost Kitchens locations include The Cheesecake Factory Bakery (only desserts and drinks, and not muffins or hot dishes), Pepe's Perogies, Rocky's Italian, Canadian Jerk, Slush Puppie, Monster Cupcakes, Cinnabon, Amaya Indian Street Food, Taco Del Mar, Lola's Latin Food, Tazo, Red Bull, Crêpe Delicious, Nescafe and Ben %26 Jerry's. The Ghost Kitchens Quiznos menu includes only the 15 best sandwiches, for example, instead of the two dozen of a traditional Quiznos. .
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