Virtual restaurants allow physical businesses to adapt to the growing demand for high-quality deliveries. Many customers don't realize that they're placing orders in virtual restaurants or ghost kitchens because they're fully interacting with the brand through delivery apps and marketplaces like Toast Takeout. The term ghost kitchen classifies food service companies without dining areas that offer delivery and, occasionally, takeout. Sometimes referred to as ghost restaurants, virtual kitchens, or satellite kitchens, ghost kitchens use third-party delivery services to receive orders and deliver meals to customers.
When operators allow virtual restaurant customers to pick up their orders, they attract customers who normally avoid ghost kitchens to avoid shipping costs.