Ghost kitchens are the original delivery-only brand and describe a company that, in essence, is a concept of home delivery only. Cloud Kitchens takes the ghost kitchen to the franchise phase and expands its businesses to other business models. They are a little more flexible than ghost kitchens. Basically, delivery kitchens and cloud kitchens are the same thing, the only difference is that the number of brands that prepare food in the same kitchen varies.
In addition, a ghost kitchen has a centralized kitchen, but it exists practically throughout the region to reach a wider range of customers. They don't have a physical presence where people can have dinner and enjoy the environment. Or they place the order through an online platform, either the website or a delivery platform. And they can choose to pick it up themselves or send it to their doorstep.
Although both operate in the same foodservice market, Ghost kitchens work very differently than traditional restaurants. The significant difference is, of course, the food. Unlike dining restaurants, kitchen menu items in the cloud are optimized to facilitate production and ensure the reliability of the quality of the food when it is delivered. Introducing cloud kitchens, commercial facilities specifically designed to produce food specifically for delivery.
These grocery stores are sometimes also known as ghost kitchens, shared kitchens or virtual kitchens, and food brands that only offer food delivery operate within them, called virtual restaurants. Backed by Google and experienced founders, Kitchen United is another big name to consider in the world of cloud cooking. This means that there is a central kitchen where food is prepared and delivered to the auxiliary kitchen. Virtual Kitchen Co., which already operates several home-delivery-only kitchens in San Francisco, plans to open a dozen more in the Bay Area in the next six months.
Theoretically, ghost kitchens generate lower costs by eliminating the need to operate in the front of the house, have space on the floor to sit, or rent high floors for storefronts with a lot of foot traffic in privileged locations. Now that you understand the difference between a delivery kitchen, in the cloud and a ghost kitchen, it's quite simple to understand the business model of a kitchen in the cloud. Whether you're thinking of opening a virtual restaurant or opening a kitchen in a grocery store, we've detailed all the steps to get you started in this blog, along with lots of industry resources and free ads on The Kitchen Door to connect food companies with commercial kitchen spaces for rent. Wendy's has adopted ghost kitchens around the world, and Chick-fil-A has also used them in the past.
Cloud kitchens can range from adding a brand that only offers home delivery to an existing restaurant to managing a specially designed police kitchen that houses several brands. When a customer places an order, they are redirected to the nearest virtual kitchen from where the prepared food is delivered in the central kitchen. Well, ghost kitchens are basically restaurants that are very much alive in online delivery apps, but that don't physically exist. There are different approaches to managing a kitchen in the cloud, ranging from adding an opportunistic brand that only delivers to the kitchen of an existing restaurant to managing a police station kitchen specially designed to house several brands.
This has meant that many food suppliers have had to be creative, including increasing the presence of so-called dark kitchens, also called ghost or cloud kitchens. Looking ahead, advances in kitchen automation, drone delivery and the continuous growth of the sharing economy seek to give cloud kitchens a greater advantage by further reducing their costs. By using custom spaces and optimizing their processes specifically for delivery, ghost kitchens can operate very efficiently. Finally, we will analyze industry trends around shared kitchens and what the future of this new era of food delivery will be like, before offering more resources for those who want to establish their own kitchen business in the cloud.