On any normal night, it's easy to open a food delivery app, browse menus, and order a hot meal for home delivery. It's fast, convenient, and affordable, making it a popular choice for singles and families across the country. Although ordering home deliveries comes naturally to us today, it wasn't always the case. Ghost kitchens evolved from the kitchens of yesteryear through a natural progression.
From Sumerian food carts and sidewalk cafes to modern restaurant kitchens and catering services, ghost kitchens have their roots in an ancient gastronomic tradition, developed and evolved over time and were refined with technological ingenuity. Kitchen capsules are storage containers that come with a fully equipped kitchen. They make it possible to operate a ghost kitchen as soon as possible. A kitchen capsule is customized to provide efficiency and reduces some of the rental costs of a larger commercial space.
Ghost kitchens or “kitchens in the cloud” are the way of the future. It's like ordering takeout from a restaurant, but most of these kitchens don't have a shop window or dining room. During the pandemic, several chefs and members of the hospitality industry turned difficulties and uncertainty into full-fledged businesses by making the concept of ghost cuisine a trend that is here to stay. The Los Angeles facility is one of several ghost kitchens used by Sweetgreen, whose CEO, Jonathan Neman, has spoken enthusiastically about them.
As ghost kitchens become more available, aspiring chefs will be able to venture out on their own with a much lower risk. With so many ghost kitchens showing up on delivery platforms, it can be difficult to decide what's actually worth spending your money on. Millions of consumers use these apps, so your ghost kitchen has access to a large market of potential customers. Ghost kitchens reduce (and almost completely eliminate) the barrier to market entry for new restaurant concepts.
Ghost kitchens can house a brand that only delivers to homes or several separate entities in the same building. Ghost kitchens allow restaurants to expand their presence in third-party delivery apps, such as DoorDash, GrubHub and Uber Eats. This type of ghost kitchen is ideal for adding a new source of income and experimenting with new dishes at the local market. For the past two years, Family Style, a Los Angeles food startup, has opened ghost kitchens in three states.
Ghost kitchens can operate from existing restaurant brands or operate as standalone facilities. This trend of national chains is likely to continue, but ghost kitchens also open the door to pioneering restaurateurs. The restaurant creates a workflow that allows ghost kitchen workers to focus on preparing delivery orders. As in the food truck trend, in which groups with lower budgets could finally start new and strange concepts that no one had ever heard of, now the door has been opened even more with ghost kitchens.
Even before the pandemic, ghost kitchens were opening in response to growing consumer demand for meals delivered to restaurants. You can use your ghost kitchen to test new concepts for your menu and increase the reach of your business. These kitchens don't have windows and are generally narrower than other types of ghost kitchens.